Kentucky Derby

Longines, now the official timekeeper of the Kentucky Derby and its home track Churchill Downs, recently was able to award the winners of the 2011 Kentucky Derby with a Longines Column-Wheel Chronograph watch. Longines recorded a winning time of 2.04 minutes as the running time for “Animal Kingdom” the winning horse. The Swiss brand rewarded the horse owner Barry Irwin, jockey Johnny Velazquez, and trainer Graham Motion each with the classically inspired timepiece. The link above will take you to a previous article that discusses the piece further along with Longines’ involvement with them famous horse race. Participation with the well-known high-society event is important to the historic brand that is fighting for a larger share of the US high-end watch market. It is also part of an overall trend of watch brands taking more of a key role in popular US cultural events.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Longines, Official Timekeeper Of Kentucky Derby, Gifts Watches To Race Winners originally appeared on Luxist on Mon, 09 May 2011 21:00:00 EST. Please see our terms for use of feeds.

Woodford Reserve, the Official Bourbon of the Kentucky Derby, is once again honoring the country’s favorite horse race with the release of a Kentucky Derby commemorative bottle (pictured above) full of their celebrated whiskey. The 2011 limited edition design features the work of award-winning artist and Virginia native Brett Amory.

Amory showcases two horses racing in those final moments towards the finish line with the only splash of color on the bottle. “The build up to the Derby is unlike any other sporting event,” Amory notes. “Louisville is absolutely transformed, and people from all over the world come to join the excitement. I wanted to capture on canvas that one key moment they all came to see.”

The limited edition liter-size bottle will be available in early April in 42 US states at a suggested retail price of $42.99. In addition to purchasing a true collector’s item, consumers can enter Woodford Reserve’s Kentucky Derby Sweepstakes with a chance to win a VIP trip to the 2012 Derby. They can enter by either registering their bottle’s unique number printed on the neck label, by entering any random five digit code at www.WellCraftedDerby.com, or by mail.

Upon registering, entrants will be given a randomly-generated post position, from 1-20, for the 2011 Kentucky Derby. If the horse that starts from their assigned post position wins, he/she will be entered in the grand prize trip drawing. Official Rules are available at www.WellCraftedDerby.com; no purchase is necessary but you must be 21 or older to participate.

Win a VIP Trip to the Kentucky Derby with Woodford Reserve originally appeared on Luxist on Mon, 04 Apr 2011 08:01:00 EST. Please see our terms for use of feeds.

Each owner and their guest will enjoy the Breeders’ Cup races in the comfort of a finish-line owner’s suite at the iconic Churchill Downs, one of the world’s greatest racetracks and home of the Kentucky Derby, as well as an invitation to attend sun-up morning workouts. A one-on-one meeting with a renowned thoroughbred trainer and an insider’s look at a famed horse farm are also in the offing. The Unbridled experience is available in limited quantities at no extra charge for Flexjet customers purchasing a new fractional share now through June 12, 2011; the all-inclusive experience takes place November 3 – 6.

Continue reading The Classicist: Thoroughbreds, Bourbon and Private Planes from Flexjet

The Classicist: Thoroughbreds, Bourbon and Private Planes from Flexjet originally appeared on Luxist on Mon, 14 Mar 2011 09:02:00 EST. Please see our terms for use of feeds.

BALTIMORE — All along, they had been so relaxed.

Recent history has been fairly kind to Derby starters who move forward to the Preakness. Some may go even further to call it a two-horse race. However, the way the Derby pace played out points to other possible outcomes.

BALTIMORE — In the midst of the greatest time of his professional life, horse trainer Doug O’Neill is being followed around by an asterisk.

J. Paul Reddam might not be the type of businessman for whom people suffering through the recession can bring themselves to root.

Talk about promotional magic.

A horse few believed in. A jockey with little big-time experience. A very accomplished trainer who had never won a Triple Crown race.

BALTIMORE — All along, they had been so relaxed.

Recent history has been fairly kind to Derby starters who move forward to the Preakness. Some may go even further to call it a two-horse race. However, the way the Derby pace played out points to other possible outcomes.

BALTIMORE — In the midst of the greatest time of his professional life, horse trainer Doug O’Neill is being followed around by an asterisk.

J. Paul Reddam might not be the type of businessman for whom people suffering through the recession can bring themselves to root.

Talk about promotional magic.

A horse few believed in. A jockey with little big-time experience. A very accomplished trainer who had never won a Triple Crown race.

Woodford Reserve, the Official Bourbon of the Kentucky Derby, is once again honoring the country’s favorite horse race with the release of a Kentucky Derby commemorative bottle (pictured above) full of their celebrated whiskey. The 2011 limited edition design features the work of award-winning artist and Virginia native Brett Amory.

Amory showcases two horses racing in those final moments towards the finish line with the only splash of color on the bottle. “The build up to the Derby is unlike any other sporting event,” Amory notes. “Louisville is absolutely transformed, and people from all over the world come to join the excitement. I wanted to capture on canvas that one key moment they all came to see.”

The limited edition liter-size bottle will be available in early April in 42 US states at a suggested retail price of $42.99. In addition to purchasing a true collector’s item, consumers can enter Woodford Reserve’s Kentucky Derby Sweepstakes with a chance to win a VIP trip to the 2012 Derby. They can enter by either registering their bottle’s unique number printed on the neck label, by entering any random five digit code at www.WellCraftedDerby.com, or by mail.

Upon registering, entrants will be given a randomly-generated post position, from 1-20, for the 2011 Kentucky Derby. If the horse that starts from their assigned post position wins, he/she will be entered in the grand prize trip drawing. Official Rules are available at www.WellCraftedDerby.com; no purchase is necessary but you must be 21 or older to participate.

Win a VIP Trip to the Kentucky Derby with Woodford Reserve originally appeared on Luxist on Mon, 04 Apr 2011 08:01:00 EST. Please see our terms for use of feeds.

The new libation starts with Jack Daniel’s Old No. 7 and mingles it with a special honey liqueur. The result is a smoother, sweeter version of Jack that is just 70-proof. It is a clear and understandable attempt to pull more women into drinking Jack. There is even a cute honeybee on the label. Older drinkers might take a shine to it, as well. I can see my late Aunt Letitia or even my North Carolina Gram sipping Jack’s Honey.

The addition of liqueur does give the finish a vaguely medicinal, cough-syrup taste in the background of other flavors like butterscotch, pear and honey.

Bartenders are just getting samples to play with, but I can see Old Fashions being made with Jack Honey, as well as Mint Juleps that are made with Old No. 7 instead of Kentucky Bourbon. The Derby is right around the corner, too.

Price: About $22.00 for a 750 ml bottle.

Jack Daniel’s Launches Tennessee Honey: First New Whiskey in a Generation originally appeared on Luxist on Fri, 18 Mar 2011 16:01:00 EST. Please see our terms for use of feeds.

Each owner and their guest will enjoy the Breeders’ Cup races in the comfort of a finish-line owner’s suite at the iconic Churchill Downs, one of the world’s greatest racetracks and home of the Kentucky Derby, as well as an invitation to attend sun-up morning workouts. A one-on-one meeting with a renowned thoroughbred trainer and an insider’s look at a famed horse farm are also in the offing. The Unbridled experience is available in limited quantities at no extra charge for Flexjet customers purchasing a new fractional share now through June 12, 2011; the all-inclusive experience takes place November 3 – 6.

Continue reading The Classicist: Thoroughbreds, Bourbon and Private Planes from Flexjet

The Classicist: Thoroughbreds, Bourbon and Private Planes from Flexjet originally appeared on Luxist on Mon, 14 Mar 2011 09:02:00 EST. Please see our terms for use of feeds.