Fendi

I was confused how did Fendi Shoes started and became famous… just found out some details.

Fendi began in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in1925, they made a decision to change the name to Fendi. The business prospered, and a new shop was opened in Via Piave in 1932. By 1946 Paola, 15, the eldest of the couple’s five daughters, went to work for the firm, followed by her sisters Carla, Anna, Franca, and Alda.

In 1965 a marriage between the Fendis and German designer Karl Lagerfeld was sealed, and it proved to be fortuitous for both. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing.

What had once been a precious but stiff and heavy garment was transformed into a light, soft, easy-to-wear and above all flattering outfit. The team went on to invent new ways of working with fur, tanning, dying, and treating, and took previously unused skins and turned them into fashionable garments. By 1966 Fendi had presented its first couture fur collection, designed by Lagerfeld. It was an immediate success with foreign buyers. Marvin Traub, president of Bloomingdale’s, discovered Fendi’s leather goods and introduced them to the United States. Other outlets soon followed, and today Fendi is largely represented through high-end department stores.

In 1969 Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters could not find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success.

The company’s accessories are now found on the arm of many stars and signature bags such as the Spy, buckled B-bag, and embellished bucket bag are often in high demand sometimes creating long waiting lists.

If fashion soothsayers have names like Marc Jacobs, Fendi and Derek Lam, platforms here to stay-in fact, we can expect to see them through fall 2011 (Issey Miyake, above)-but gone are the high arches and their impossible heights. In their place are gentle graduated slopes full of the promise of easy promenades that don’t give up much of the stature of their predecessors. That’s not to say, these flatter versions are without danger. A fall show in New York featured flatform combat boots that made at least two female models and one male model fall flat on their faces.

By and large, though, this spring designers are delivering walkable wedges with no shortage of style. Marc Jacobs’ platforms bring us back to the ’70s with their rainbow colors adorning the arches of the shoe. Fendi confounds modern architectural rules with platforms that seem to come in three separate sections-a heel in emerald green, a mid-shoe in brown and a toe in natural wood with a bright blue strap. Derek Lam is probably the most traditional-basic Maryjanes in camel opened-toe or off-white closed toe upon natural-grained wood.

Continue reading The Fashion Statement: The Rise of Flatforms

The Fashion Statement: The Rise of Flatforms originally appeared on Luxist on Fri, 11 Mar 2011 09:00:00 EST. Please see our terms for use of feeds.

If fashion soothsayers have names like Marc Jacobs, Fendi and Derek Lam, platforms here to stay-in fact, we can expect to see them through fall 2011 (Issey Miyake, above)-but gone are the high arches and their impossible heights. In their place are gentle graduated slopes full of the promise of easy promenades that don’t give up much of the stature of their predecessors. That’s not to say, these flatter versions are without danger. A fall show in New York featured flatform combat boots that made at least two female models and one male model fall flat on their faces.

By and large, though, this spring designers are delivering walkable wedges with no shortage of style. Marc Jacobs’ platforms bring us back to the ’70s with their rainbow colors adorning the arches of the shoe. Fendi confounds modern architectural rules with platforms that seem to come in three separate sections-a heel in emerald green, a mid-shoe in brown and a toe in natural wood with a bright blue strap. Derek Lam is probably the most traditional-basic Maryjanes in camel opened-toe or off-white closed toe upon natural-grained wood.

Continue reading The Fashion Statement: The Rise of Flatforms

Filed under: The Fashion Statement

The Fashion Statement: The Rise of Flatforms originally appeared on Luxist on Fri, 11 Mar 2011 09:00:00 EST. Please see our terms for use of feeds.

The UK-built 32M, a long range cruising yacht boasting a huge saloon among other amenities, is available with a choice of four or five cabins including a master suite with a split level bathroom, two or three double bedrooms and a twin room. Several lavish interior design schemes from the likes of fashion houses Fendi and Armani Casa are available. The finishing touches like carrara marble baths are worthy of any luxury hotel. Next up the company plans to launch a 132-ft. version in 2012 with luxe options like a matching set of Louis Vuitton luggage.

[via JamesList]

The Latest Must-Have Luxury Item from LVMH: An $11 Million Yacht originally appeared on Luxist on Tue, 08 Mar 2011 08:01:00 EST. Please see our terms for use of feeds.

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