Abercrombie

Flexjet Partners with Abercrombie & Kent originally appeared on Luxist on Tue, 08 Mar 2011 11:01:00 EST. Please see our terms for use of feeds.

Certain people viewing at this image, and the ones on the next page would find them to be definitions of dreams as yet unrealized — finally getting away from it all in an ultimate mental and physical fitness challenge. And, for those people, Abercrombie & Kent has good news: five new extreme adventures have been launched last week.

Extreme Adventures is a very popular component of Abercrombie & Kent, and it is NOT for everybody. On their website, the verbiage defines the extreme adventurer:

Extreme Adventures are for the travelers ready to meet a different kind of challenge. No matter what goals we attain in our lives and careers, nature remains the ultimate benchmark of what we can achieve. An Extreme Adventure reveals exactly who you are, demanding the most of your physical, psychological and perhaps even spiritual selves.

Face the challenge of freezing temperatures, soaring altitudes, pounding G forces and barren deserts. Venture to places that test your ability to persevere; push your body to the limit in the harshest conditions and with the most demanding activities. Savor the rewards that only come from experiencing nature at its most extreme.

Since launching Extreme Adventures, Abercrombie & Kent has seen great interest from solo travelers, especially on personal challenge experiences like climbing Mount Olympus or crossing Iceland’s glaciers. While many people travel solo because they don’t have a partner who shares their idea of adventure – others simply prefer the freedom of leaving their everyday lives to embark on an adventure far, far away with an expert local guide. Adventure travel appears to be a good fit for solo travelers, as the adventure itself promotes a kind of camaraderie, based on encouragement in sharing a once in a lifetime experience.

“With one in four of our Extreme Adventures clients traveling solo, we’ve designed as many of our programs as possible to be solo-friendly, with a single-supplement of 15% or less,” explains Abercrombie & Kent president Scott Wiseman. “We’ve discovered that this not only appeals to solo travelers, but also to groups traveling together who prefer the privacy of their own rooms or tents.”

In addition, to help prepare for an Extreme Adventure, A&K recommends Fit for Trips, a service which provides customized fitness programs that simulate the same stresses and forces on the traveler’s body that they will experience during the expedition. This prepares the body to handle the unique challenges of a specific itinerary for an ultimately more successful and rewarding experience.

Below are descriptions of the five new solo-friendly Extreme Adventures for 2011:

Continue reading Not For The Faint Of Heart: Five New Extreme Adventures From Abercrombie & Kent

Not For The Faint Of Heart: Five New Extreme Adventures From Abercrombie & Kent originally appeared on Luxist on Tue, 08 Feb 2011 09:01:00 EST. Please see our terms for use of feeds.

Abercrombie & Fitch issued a press release offering The Situation (of MTV’s The Jersey Shore fame) “substantial payment” to stop wearing Abercrombie’s clothes. The company’s main concern is brand dilution. The press release explains the company is worried that The Situation’s “association with our brand could cause significant damage to our image” and that this association “is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.” Whether this was a clever public relations strategy to generate publicity about the brand during the important back-to-school season or whether it is a legitimate branding issue that had something to do with the dip in Abercrombie’s stock following the press release remains unclear. What is clear, however, is that people are talking about it. Common wisdom is there may be no such thing as bad publicity; however, it cannot be ignored that Abercrombie’s stock fell sharply the day following the press release.
 

THE KARDASHIAN – SEARS MARRIAGE CAUSES THE GIRLS TO END UP IN COURT

Kim Kardashian filed a lawsuit in the United States District Court for the Central District of California against Old Navy for using a model/actress that allegedly looks like her and calls her to mind in its commercials.  Some speculate that the reason Kim filed the suit was to protect her apparel licensing deal with Sears because Old Navy’s lookalike campaign could allegedly harm Sears’ Kardashian Kollection campaign, which hadn’t yet launched at the time she filed suit. Others speculate that the real reason is because the lookalike model/actress is now dating Kim’s ex-boyfriend and football player, Reggie Bush. Either way, it will be interesting to see whether Kim can prevail in her claims for unfair competition under the Lanham Act (15 U.S.C. § 1125-a), and violations of the common law and statutory rights of publicity.

Recently, I wrote piece for Luxist about Abercrombie & Kent’s new extreme adventures, five new ones that test the endurance many travelers: including trekking and/or snowmobiling across glaciers, going on road rallies in Morocco, sleeping in tents on glaciers and in deserts, hiking in Bhutan, climbing to the Base Camp of Mount Everest or Mount Kilimanjaro, and the like. It was suggested by Abercrombie & Kent that those who would like to do adventures like these might also like to partake of services provided by Fit For Trips, a company that provides fitness training for these extreme adventures and other, softer adventures as well.

The popularity of adventure travel has grown exponentially in recent years, due to many socio-economic factors: the Gen X/Y population and Boomers who want to experience places they have only seen in movies or read about, those who want to combine sports with adventure, those who want to include sports, risk, and adventure, and those who want a far out and far away, once-in-a-lifetime-experience.

“The consensus is there would be double or triple the number of people who would be up for these adventures if they felt fit enough to go, and this is where we come in,” Marcus Shapiro, Founder of Fit For Trips, told Luxist recently.

In a perfect world, or even in a semi-perfect one, the many who wanted to do adventure travel would indeed be fit enough — to cycle, climb mountains, hike all day, swim lakes, and ford rivers, ride horses, and camp — but that seems not to be true. Many do not feel fit, many have had sports, accident, and just simply, life injuries. This is why Fit For Trips was created — to partner with travel operators, like Abercrombie & Kent, so that people who wanted to take extreme adventures actually could.

Marcus Shapiro, founder of Fit For Trips, is by nature and education, a fitness trainer, world traveler and adventure enthusiast. After receiving his degree in Exercise And Sports Science, he traveled the world, and began conceptualizing two (then) diverse ideas — fitness and adventure travel. He realized that in order to fully enjoy adventure travel, the traveler had to be fit, or fairly fit — else he or she would be suffering from rolled ankles, torn meniscuses, rotator cuff injuries, and that once-in-a-lifetime adventure would REALLY become one, mainly because the traveler would never want to go on another adventure again.

Continue reading Up For An Extreme Adventure? Fit For Trips Can Get You Off And Running

Filed under: Luxury Travel & Hotels

Up For An Extreme Adventure? Fit For Trips Can Get You Off And Running originally appeared on Luxist on Tue, 22 Feb 2011 09:01:00 EST. Please see our terms for use of feeds.

The top ten vacation destinations for families, according to our readers, include:

Abercrombie & Kent’s River Barge Cruise Through the Burgundian Countryside (France)
Abercrombie & Kent offers many once-in-a-lifetime opportunities for family vacations, but one of the most special trips has got to be its river barge cruise through the Burgundian countryside. A chartered seven day cruise aboard La Belle Epoque, A&K’s 126-foot-long, 16.5 feet wide barge, is a luxurious and relaxing way to travel and taste award-winning Burgandy wines.

The barge, which is equipped with six cabins, all outside facing and each equipped with en-suite bathrooms. There’s one deluxe double cabin; one deluxe twin/double; two twin/double cabins and two cabins each with twin beds. There’s also a small swimming pool, a sauna and several sun decks. Bicycles are also available for anyone in the family wanting to cycle in the towns the barge visits. A gourmet chef is on board to prepare all of the meals, which are included in the cost of the excursion.

Continue reading The Ten Best Family Vacation Destinations Around the World

The Ten Best Family Vacation Destinations Around the World originally appeared on Luxist on Wed, 10 Nov 2010 09:31:00 EST. Please see our terms for use of feeds.