Adidas

Describes motivation process for creativity with emphasis on intrinsic motivation by Corey K Katir

legalweek

Cleary Gottlieb Steen & Hamilton and Germany’s Hengeler Mueller have landed roles on a €500m (£416m) convertible bond sale by sportswear giant Adidas. Banking partner Torsten Busch headed up the Hengeler team advising Adidas, supported by corporate partner Rainer Krause and associate Andreas Stoll.

legalweek

Cleary Gottlieb Steen & Hamilton and Germany’s Hengeler Mueller have landed roles on a €500m (£416m) convertible bond sale by sportswear giant Adidas. Banking partner Torsten Busch headed up the Hengeler team advising Adidas, supported by corporate partner Rainer Krause and associate Andreas Stoll.

legalweek

Cleary Gottlieb Steen & Hamilton and Germany’s Hengeler Mueller have landed roles on a €500m (£416m) convertible bond sale by sportswear giant Adidas. Banking partner Torsten Busch headed up the Hengeler team advising Adidas, supported by corporate partner Rainer Krause and associate Andreas Stoll.

adidas takes 30% off 20 items via coupon code “ADISECRET” during its Secret Sale, with prices starting at $15.40 after discount. That’s one of the best sales we’ve seen from adidas this year. (We saw up to 40% off a larger selection of items in February.) Shipping is a flat $5, or spend $49 or more to qualify for free shipping. Sales tax is added where applicable. Sale ends May 31.

A best bet is the adidas Originals Cambridge Watch in Fairway Green (pictured) for $95 before the coupon above, $66.50after. With free shipping, that’s the lowest total price we could find by $48. It features a nylon case and bracelet, alarm, 10-lap memory, and more. Of note, it’s available in four other colors for $80.50 after the coupon above, also with free shipping.

In 2006, as a guest of Deutsche Telekom, I saw an early round World Cup match pitting those two soccer powers: Togo against South Korea. In the last World Cup, held in Germany, Togo was the side with the longest odds, this yearas North Korea. The big exception was that Team Togo, seeking to exploit a rare moment of negotiating leverage, decided to use the power of the most followed sports event on the planet to threaten a match boycott in the name of recouping unpaid wages, something even Kim Jong Ilas boys wouldnat dare try.

Togo lost 2-1 that day, but they eventually got paid.

The other memorable thing about that game was the heat. With the midday sun blazing and temps in the mid-90s, my gracious Teutonic hosts abandoned any attempt to show me the geeky stuffai.e., how they wired up the stadium. The sacrifice was not lost on me; if itas one thing techy Germans like to show off, it’s their engineering prowess. Instead, we went looking for cold beers and shade. We found the latter inside the stadium. There was a problem with the beer though, my apologetic hosts informed me; all they sell on match day at the stadium is Budweiser, the World Cup beer sponsor. If there’s one thing Germans are more proud of than their engineering prowess, itas their local abier.a We drank our cold Buds, longingly discussing the  abiera brands we wish we were drinking instead and plotting which bar to hit in town once the match ended.

Four years on and the Germans (among others) still havenat forgotten the indignity of being forced to drink Budweiser at a football match. aWhen Germany hosted the World Cup in 2006, the country was awash in fuzzy feel-good patriotism. Only one thing threatened to ruin the partyacrappy American beer,a The Local, a German English-language news site recalls. Readers of South Africaas Mail & Guardian, meanwhile, refer to Bud as aBlatter beer.a

The distasteful cracks donat end there. Budweiser has also been the victim of the biggest ambush marketing stunt so far at this yearas World Cup when the Dutch brewer, Bavaria, paid a group of cute blondes to take in the Netherlands-Denmark match decked out in bright orange mini skirts. The sight of babes in tight dresses doing “the wave” was of course caught on camera. Several times. Some of the masterminds were arrested for breaking Fifa rules; that is, jeopardizing the $1.2 billion the organizers pull in from the likes of Budweiser to sponsor the World Cup. Cue: outraged European newspaper columnists.

With all this ill-will swirling around an aAmericana beer brand sponsoring a very non-American game, you might be tempted to nod in wonder why Anheuser-Busch InBev, despite its new Belgian owners, would bother with the massive investment. Sure, itas trying to make in-roads in the overseas market, but is all the grief worth it?

I think it is. Hereas why: at Social Media Influence, weave been following how the World Cup sponsors are exploiting this massive investment to boost brand visibility and to build a more meaningful social media following, one that will stick around long after a new winner is crowned. To be sure, itas not the perfect ROI measuring stick, but itas one worth exploring as it sheds light on an old marketing question: can big-ticket sports sponsorships create more lasting brand loyalty?

In the first week of the 2010 World Cup, the big winner was Coca-Cola, gaining an impressive 169,000 followers, thanks to the popularity of its YouTube-inspired aLongest Celebrationa contest. Coke tried to goose these numbers further with a Twitter ad buy, but not so. The big winner this past week was, gulp, Budweiser. Its aBud Uniteda campaign has proven to be a major social media hit, good enough to net an impressive 608,000 followers in the last week.

In terms of new footy followers, Budweiser is even beating out Adidas, a proud German brand, during this World Cup. The full rankings can be found here.

Weall update it again before the winner is crowned.

If there were ever any doubt that social media had come of age, the upcoming World Cup in South Africa is banishing those doubts once and for all. All of the official World Cup sponsors (and a host of nonofficial ones as well) have been busy working on their killer apps and fine-tuning their viral connect-the-world features. Most are also looking to push the boundaries of Facebookas design and functionality to connect with the global social-media audience.

So, how are they faring? In theory, applying social-media marketing to the World Cup should be like tapping in from five yards out while the goalie has his shirt pulled over his head. After all, we know that social-media audiences crave both information and entertainment online. Yet social media is a fickle medium, and thereas just as much chance that some of these massive campaigns will score its own goal.

Here, then, is the Social Media Influence guide to the World Cup official sponsorsa social media campaigns and how we think each might fare if there were a trophy for social-media success.

McDonaldas

For more Social Media Influence analysis, subscribe to the newsletter.

Personal Injury Lawyer Los Angeles – FREE CONSULTATION by Personal Injury Attorney Los Angeles – Legal Defenders, Los Angeles Personal Injury Lawyers – Law Offices of Burg and Brock, who have won over $100 million in verdicts and settlements for clients

Page took 3 seconds to load.